Melissa Ofarrell
- Role
- National Research Group
- Location
- Lafayette, CA, US
- LinkedIn followers
- 500 followers
About Melissa Ofarrell
With 20+ years of experience at LucasArts, Logitech, Sega, EA, Kabam, and Zynga, Melissa…
Experience
Present
Skills
- Business Insights
- Video Games
- Ethnography
- Strategy
- Customer Insight
- Analytics
- Quantitative Research
- Marketing Research
- Advertising Research
- Management
- Strategic Partnerships
- Digital Marketing
- Competitive Analysis
- Market Research
- Product Marketing
- Focus Groups
- Qualitative Research
- Segmentation
- Strategic Planning
- Marketing
- Competitive Intelligence
- Marketing Strategy
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