Melissa Obanion
Brand & Marketing Strategy Leader
- Role
- Director of Marketing, Accelerate Pharmacy Solutions at Cencora
- Location
- Baton Rouge, LA, US
- LinkedIn followers
- 500 followers
About Melissa Obanion
Results-driven healthcare leader focused on strategic planning, brand management, and data-driven marketing, with a strong focus on driving measurable business impact. Passionate about building and leading high-performing teams to drive innovation and growth. Adept at transforming insights into actionable strategies that enhance brand positioning and market visibility.
Experience
Director of Marketing, Accelerate Pharmacy Solutions
Mar 2026 — Present
Leads integrated marketing and communications strategy for Accelerate Pharmacy Solutions through development of customer-centric messaging, enhancing positioning and guiding go-to-market plans that drive growth. Serves as the primary marketing advisor to APS business, sales and executive stakeholders, ensuring clear and consistent messaging, branding and solution communications across business segments. Directly manages and develops a high-performing team of marketing professionals, aligning resources and priorities across multiple initiatives while delivering high-quality marketing materials, product launches and sales enablement tools that translate complex clinical and business concepts for a variety of audiences.
Education
Louisiana State University
Mass Communication, Advertising
2007 — 2011
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