Melissa Northway
Financial Services Professional at True Path Financial and Insurance Services
- Role
- Social Media Marketing Ambassador Consultant at Multiple Companies
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Melissa Northway
Cofounder National Association for Women in Al (NAWAI) Million Dollar Roundtable…
Experience
Social Media Marketing Ambassador Consultant
Aug 2010 — Present · Various Locations, US
For over nine-years, I have held consecutive roles to provide social media marketing consulting services and solutions to key clients of multinational companies including Disney, Disney Pixar, Focus Features, PBS Kids, Netflix, LAIKA Studios, Warner Bros, and National Geographic. I led the planning, development, and implementation of strategic social media marketing plans, goals, and initiatives. From guiding marketing teams through all aspects of advertising and marketing campaigns and projects. I coordinated the launch of new brands and product lines, ensuring compliance to service agreements, budget and timeline restrictions, and client expectations. The following highlight my professional experience and the significant contributions I made towards each project:• As VP of Marketing and Brand Partnerships for CONNECTHER Media, I played an integral role in reaching over 33-million impressions across Instagram and Twitter by securing the partnership with The Chuck Jones for Creativity and networking for the Gen Z Social Summit in 2019.• I increased social media presence by 400% and reached over 120K viewers on YouTube as Marketing Director for KEZZ Skate, a new skate clothing brand showcased in the Gen Z Social Summit and The People’s Choice Celebrity Swag Room. • I maximized outreach and increased brand awareness by organizing and hosting social media parties on Twitter for high-profile clients including HULU and The Jim Henson Studios. • I successfully founded, authored, launched, and served as social media ambassador for two websites focused on women’s lifestyle, dandelionwomen.com and resulting in an average reach of 250K to one-million impressions weekly through social media marketing across multiple platforms.• I developed a new natural skin care product line aligned with customer demands and market trends as the VP Marketing and Product Development for Atlas World USA.
Education
UCLA Anderson School of Management
Management Development for Entrepreneurs, Business/Commerce, General
2023 — 2024
California State University, Chico
Bachelor's Degree, Health Services/Allied Health/Health Sciences, General and Business Administration, Marketing
1987 — 1991
University of Bridgeport
Masters, Human Nutrition
2006 — 2011
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