Melissa Montag
Digital Media Manager | Paid Media Strategy Professional | Dynamic Creative Optimization (DCO) Leader at Macy’s
- Role
- Digital Media Manager at Macy's
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melissa Montag
Highly collaborative and accomplished Digital Marketing Professional with 8 years of experience and a solid track record of successfully strategizing and executing innovative and effective campaigns. Demonstrated expertise in fostering productive partnerships with colleagues and external stakeholders.
Experience
Digital Media Manager
Sep 2020 — Present
Experienced in driving full-funnel Display media strategy by collaborating with cross-functional teams and agency partners. Skilled in leveraging data and industry trends to inform media planning, A/B testing, and campaign optimization. Proven success in leading automation improvements for dynamic creative, enhancing personalization at scale. Strong background in cost management, process development, and presenting strategic insights to senior stakeholders.
Education
Penn State University
Bachelor of Arts (B.A.), Advertising
2010 — 2014
Skills
- Mac
- Marketing Communications
- Social Media Marketing
- Communication Skills
- Microsoft Excel
- Powerpoint
- Iphone
- Microsoft Word
- Microsoft Powerpoint
- Communication
- Internet
- Social Media
- Public Relations
- Social Skills
- Social Networking
- Time Management
- Advertising
- Press Releases
- Customer Service
- Microsoft Office
- Sales
- Marketing
- Research
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