Melissa Mehmet

Senior Director, Global Operations @Vdx.Tv

London, GB

VDX.tv is a global video advertising technology company that helps brands amplify the impact of their TV campaigns by seamlessly connecting television with household members’ personal devices. This allows consumers to engage with TV ads across multiple screens, creating deeper and more interactive brand experiences.The company’s solutions are tailored to address the unique challenges of each industry vertical. Its mid-funnel video offering strengthens brand presence among high-value prospects by combining attention, relevance, interactivity, and frequency. In doing so, VDX.tv moves audiences from awareness to consideration, ultimately driving more favorable outcomes for its clients.As a Senior Global Director of Operations in the advertising industry, I specialize in leading large-scale, international operations that drive efficiency, consistency, and growth. I bring over a decade of experience managing complex, cross-market workflows and ensuring world-class delivery for global brands. My focus is on building scalable processes, optimizing resources, and fostering collaboration across diverse teams and cultures

Brighton University

BA, Digital Media and Communications