Melissa Maslowski
Digital Marketing and Employer Branding Professional
- Role
- Digital Analyst - Recruitment Marketing at Great Clips Inc.
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Melissa Maslowski
Recruiting and HR Professional with a focus on Training and Development.
Experience
Digital Analyst - Recruitment Marketing
Jan 2021 — Present · Minneapolis, MN, US
Creates a dominant employer brand across North America through the use of technology and recruitment marketing. Responsible for supporting system-wide recruiting programs and franchisee strategies that position Great Clips franchisees as the employer of choice for stylists. Also responsible for working with markets by guiding the strategy, delivering tools and resources, and providing education on recruiting tactics to attract great stylists.• Facilitates collaborative, in-depth market recruiting consultations. Maintains quarterly communication with each market to review the market’s goals and progress, and promote industry trends and recruiting opportunities.• Works directly with new and established franchisees to create both specific and ongoing recruiting plans to ensure they have a pipeline of talent to support salon growth.• Stays current with recruiting trends. Provides education on recruiting best practices. Identifies key technology and programs to enhance the recruiting strategy for Great Clips. • Supports system-wide recruiting and retention programs that position Great Clips as the employer of choice in the hearts and minds of the stylists.• Enables franchisee use of recruiting technology and programs by providing training and support and ensuring franchisees have the resources to execute efficient digital recruiting.• Regularly tracks key metrics to assess recruitment performance of markets and identifies opportunities based on data. • Recommends campaigns on recruiting platforms (i.e. LinkedIn, Glassdoor, Indeed), using metrics to inform the strategic direction of content.• Recommends social media recruiting tactics to drive candidate traffic and increase stylist engagement.• Educates franchisees on job marketing channels including job boards, digital, video, Google ads, and email.
Education
Winona State University
Bachelor’s Degree, Geology/Earth Science, Biology Minor
2009 — 2014
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