Melissa M. Proctor
- Role
- Executive Vice President & Chief Marketing Officer at Atlanta Hawks
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Melissa M. Proctor
Executive creative and strategic business leader with 20+ years of business & brand…
Experience
Executive Vice President & Chief Marketing Officer
Mar 2016 — Present
Oversee the day-to-day operations of the Atlanta Hawks & State Farm Arena marketing teams, including advertising & promotions, marketing integration & direct response, digital, video content, creative, fan experience, game production and retail. In addition to shared oversight of the brand communications team.
Education
Central Saint Martin's College of Art and Design
MA Design Studies, Branding/Marketing
2004 — 2005
Wake Forest University
BA, Communications
1998 — 2002
Design and Architecture Senior High School
Graphic Design
1994 — 1998
Skills
- Marketing Strategy
- Advertising
- Content Strategy
- Brand Management
- Television
- Graphic Design
- Branding & Identity
- Marketing
- Social Networking
- Creative Strategy
- Strategy
- Brand Development
- Marketing Communications
- Design Consulting
- Creative Direction
- Email Marketing
- Social Media Marketing
- Broadcast
- Entertainment
- Social Media
- Sponsorship
- New Media
- Photoshop
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