Melissa Meyer

About Melissa Meyer

Melissa serves Harvard University as the Assistant Director of Development for Direct…

Experience

1. Assistant Director of Development, Direct Response Marketing

   Harvard University Alumni Affairs And Development Aa&d

   Sep 2024 — Present · US

   Assists the Managing Director with overseeing the strategic direction of the Student Development Partner Program* Develops project calendar and corresponding audience segmentation plan ensuring alignment with the integrated DRM strategy and overall FAS fundraising priorities* Creates project timelines with corresponding deliverables, identifying necessary SDP hours to accomplish projects, and tracking overall capacity to ensure SDPs are actively engaged* Oversees, recruits, and trains up to 15 SDPs (including up to 2 Leads) each year* Provides coaching, mentoring, and performance feedback to all SDPs* Analyzes data and produces reports from SDP outreach platforms; regularly updates stakeholders on results and provides recommendations* Manages the setup and deployment of ThankView campaigns* Partners with Associate Director, Undergraduate and Recent Graduate Philanthropy on HCF-wide strategy for student involvement, Digital Content Strategist on integrating SDPs into social engagement, and gift officers on special donor outreach projects* Works closely with the Managing Director and Associate Director to translate the overall integrated DRM strategy into an action plan each fiscal year with corresponding deliverables and deadlines for SDP and digital projects* Serves as project manager for all DRM email appeals, overseeing the execution of the email appeal strategy, including tracking and assessing results; identifying trends and developing corresponding plans; and creating testing mechanisms to gather data to inform future strategy and direction* Coordinates with Assistant Director on special partner projects, providing guidance on digital best practice, performance insights, deployment timing, and supporting positive relationship with Email Strategy team* Partners with Digital Content Strategist to develop and execute social media strategy, leveraging DRM appeal content and Student Development Partner storytelling to engage donors and prospects