Melissa M.

About Melissa M.

Senior executive leader with 35+ years of experience driving revenue growth, client success, andorganizational transformation across healthcare, financial services, and nonprofit sectors. Proven trackrecord of building high-performing teams, leading enterprise-level sales and marketing strategy, anddeveloping scalable, client-centric experiences that directly impact the bottom line. As Chief ExperienceOfficer at Banyan Medical Solutions, generating more than $55M in contract revenue within three yearswhile overseeing all business development, marketing, and client experience initiatives. Known forexpertise in behavior change, relationship management, and aligning strategy to measurable outcomes,with a career that spans executive roles in healthcare, financial services, global consulting, clientrelations, donor engagement, and sales performance. Board leader, award recipient, and trusted advisor toorganizations focused on growth, profitability, culture, and service excellence.She has also served the CEO at i3 Bank on strategic and performance related initiatives to enhance the customer experience and to help achieve desired outcomes. She has also served the MCC president on special projects, strategic initiatives, fundraising and community engagement projects to support MCC\'s mission.Marvin previously served as senior vice president of Donor Engagement at United Way of the Midlands and as vice president of global accounts for Vantage Point Performance, an international sales management training and consulting firm. Prior to that, she directed performance results for and managed the community bank and credit union division of Cohen Brown Management Group. She served in executive positions at Omaha’s Commercial Federal Bank and Norwest Bank Nebraska. She has more than 36 years of experience in management and executive leadership, as well as sales, marketing and advertising.Over her lifetime, Marvin has also built a long resume of leadership service with more than 30 nonprofit and educational organizations across a wide variety of human service and arts organizations in the metro area. Among these many board leadership roles, she has held board positions at Joslyn Art Museum and Girls Inc. She also served on the Nebraska Arts Council Board in an appointment from Governor Dave Heineman and from Governor Pete Ricketts. Currently she holds board positions at the Buffett Cancer Center Healing Arts Program, serving as Chair as well as Partnership 4 Kids and the Salvation Army.

Experience

1. SVP, Chief Experience Officer

   Banyan Medical Solutions

   Mar 2022 — Present · Omaha, NE, US

   Strategic oversight of all forward-facing opportunities to support the acquisition,expansion and retention of prospective and current clientele-Oversight of all new business development and marketing strategies and outcomes-Actualizing new business aligned with desired outcomes to the bottom line-Development and oversight of client experiences processes and tactics-Closed in total contract revenue in 3 years

Education

• The University of Kansas

  Bachelor of Arts, Communications

  1981 — 1985

• Westside High School

  H.S.

  1978 — 1981