Melissa Luebbe
20+ years of Tourism Marketing Strategic Expertise. Relationship Builder. Team Leader.
- Role
- Vice President of Client Development at Longwoods International
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Melissa Luebbe
More than 20 years of experience in the travel and tourism industry leading award winning teams through integrated marketing, tourism technology, advertising, research, and custom content partnerships. A servant leader relentlessly focused on customer engagement and satisfaction. Lead-by-example management style to achieve superior performance through collaborative planning and customer relationship development. Possess strong P&L and analytical experience to improve financial productivity and profitability. Talent acquisition and retention through hiring, mentoring, and developing teams. Genuine relationship builder with executive level DMO partners and advertising agency executives. National stage public speaker and corporate trainer. Expertise in Tourism and Hospitality, Customer Experience, Spokesperson, Self Starter, Revenue Generator, Account Acquisition & Development, New Product Introduction, Media, Publishing, Sales, Marketing, Research Strategy, Market Research, Public Speaking, Advertising, Management, Leadership, Mentoring, Integrated Marketing, Digital Marketing, Negotiation, Analytical Skills, Customer Acquisition, Customer Relationship Management, Brand Management, Contract Negotiation, Brand Development, Project Management, Magazines, Hubspot, Slack, Salesforce, Creative, Digital, Google Analytics, Wrike.
Experience
Vice President of Client Development
Jan 2024 — Present · Chicago, IL, US
Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.
Education
University of Illinois at Urbana-Champaign
BA
1998 — 2001
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