Melissa Lubert
Senior Marketing Manager @De'Longhi Group
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WORK HISTORY
Senior Marketing Manager @De'Longhi Group
CA
Develop 360 marketing programs at retail for Amazon, Canadian Tire, Best Buy, Costco, and independent/specialty retailers resulting in an average of $9.75 ROAS.Executed a fully integrated launch campaign including STV, display, social, and retail media for the innovative TrueBrew coffee machine.One of the first 6 brands to launch a retail media campaign with Triangle Media (CTC) with almost $1 million in incremental revenue achieved.Manage AOR to improve the efficiency of spend on Criteo Sponsored Products for the US and Canada.Excellent project management skills from planning to final execution to analysis focusing on implementing key successes and learnings into future projects.Brief and manage agencies and evaluate creative.Lead loyalty marketing initiatives such as launching the pilot program to test the BILT app
EDUCATION
York University
Marketing Management Certificate, Marketing
Mohawk College
Broadcast Journalism and Communications, Communications
ABOUT MELISSA LUBERT
A strategic brand marketer, Account Director, and copywriter for tier one companies, like LG Electronics, De\'Longhi, Proctor & Gamble, Sears, Citibank, and more, I help brands to develop and implement integrated marketing strategies that increase brand awareness and drive sales and acquisitions. With over 18 years of experience in marketing, I have excelled on both the client and agency side, giving me a unique ability to understand and anticipate my client’s needs to deliver projects on time, within budget, and to the satisfaction of all stakeholders within a company\'s organization.
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