Melissa Line

About Melissa Line

Tradeshow & Event Strategist Driving Seamless Experiences from Concept to…

Experience

1. Senior Tradeshow & Event Specialist

   Inpro

   Aug 2025 — Present · Muskego, WI, US

   As the lead for Inpro’s national tradeshow strategy, I work with a dynamic team to manage the full lifecycle of 10+ tradeshows and events annually—from big-picture planning to boots-on-the-ground execution. My role blends creativity and collaboration with precision, ensuring every event is not only well-run but also delivers real business impact. Budget Development & ManagementI build and oversee detailed event budgets, balancing cost-efficiency with high-quality execution. Vendor & Partner CoordinationFrom booth builders to designers, I manage vendor relationships with a focus on reliability, negotiation, and seamless collaboration. I ensure every partner is aligned with our goals and timelines. Onsite Logistics & Travel PlanningI oversee onsite logistics—from freight and setup to staffing and teardown—plus travel coordination for internal teams. My goal: zero surprises and smooth sailing from start to finish. Project Management & Cross-Functional CollaborationI lead cross-functional planning with marketing, sales, and product teams to ensure every event supports broader business objectives. I keep timelines tight, stakeholders informed, and deliverables on track. Tradeshow Strategy & ROI OptimizationI develop engagement strategies that turn booth visits into meaningful conversations and measurable results. From layout and flow to lead capture and post-show follow-up, I focus on maximizing ROI and brand impact.Whether I’m juggling timelines, troubleshooting on-site, or brainstorming new ways to stand out on the show floor, I bring energy, organization, and a deep love for the details that make events unforgettable.

Education

• Sussex Hamilton High School

  Diploma, General

  1994 — 1998

• UW-Waukesha

  General

  1998 — 2001

Skills

• Online Marketing
• Strategic Planning
• Retail
• Direct Marketing
• Small Business
• Product Marketing
• Sales Presentations
• Social Networking
• Social Media Marketing
• Advertising
• Strategic Partnerships
• Networking
• Training
• Customer Satisfaction
• New Business Development
• Call Centers
• Sales Process
• Coaching
• Cold Calling
• Recruiting
• Account Management
• Public Relations
• Time Management
• Entrepreneurship
• Lead Generation
• Event Management
• Team Leadership
• Sales Management
• Social Media
• Sales
• Marketing Communications
• Solution Selling
• Business Planning
• Event Planning
• Management
• Team Building
• Leadership
• Marketing
• Salesforce.com
• Customer Experience