Melissa Lerner
COO | Business Builder | Scaling Agencies, Leading Ops, and Driving Growth in Branding, Media & Real Estate
- Role
- Partner, COO at Co Op Brand Co
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Melissa Lerner
I’m a strategic, growth-oriented leader with a passion for building and scaling…
Experience
Partner, COO
Aug 2017 — Present
At CO OP, I lead all aspects of operations, finance, and human resources, ensuring that we deliver both creative excellence and business efficiency. I build and implement pricing strategies, streamline workflows, and align teams across departments to drive results. I also manage project delivery, oversee staffing, and lead initiatives that support growth and scalability. My focus is on performance, precision, and making sure the business runs as smoothly as the work we deliver.• Increased profitability and strategic insight by spearheading operations and finance functions—developed staffingmodels, pricing tools, financial projections, and profitability analyses for new and existing client work.• Boosted efficiency and cost-effectiveness by streamlining workflows and launching systems for billing, campaignmanagement, and implementation of high-impact branding initiatives across hospitality, CPG, and real estate sectors.• Drove business growth and competitive positioning by generating targeted proposals and uncovering strategic opportunities aligned with company objectives.• Improved resource planning and productivity by applying data-driven decision-making that enhanced time management and informed headcount decisions.• Strengthened team alignment and performance by inspiring employees and freelancers to embrace company goals and build culture of ownership and accountability.
Skills
- Media Planning
- Brand Management
- Marketing Strategy
- Social Media
- Media Buying
- Account Management
- Strategy
- Market Research
- Entrepreneurship
- Creative Direction
- Sponsorship
- Business Development
- Advertising Sales
- Customer Insight
- Digital Marketing
- Relationship Marketing
- Advertising
- Analytics
- Traditional Media
- Media Strategy
- Outdoor Advertising
- Digital Strategy
- Social Media Marketing
- Integrated Marketing
- New Media
- Strategic Planning
- Direct Marketing
- Marketing Communications
- Marketing
- Mobile Advertising
- Marketing Management
- Sales
- Brand Development
- Sem
- Mobile Marketing
- New Business Development
- Online Advertising
- Digital Media
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