Melissa Laplant
Global Digital Marketing Analytics Senior Manager at Boston Consulting Group (BCG)
- Role
- Global Digital Marketing Analytics Senior Manager at Boston Consulting Group (BCG)
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Melissa Laplant
As the Careers Social Media Senior Manager at BCG, I lead the development and execution of social media campaigns and initiatives that showcase the culture, values, and opportunities of one of the world\'s leading consulting firms. With over 10 years of experience in social media, content, and digital marketing, I have a proven track record of creating engaging, impactful, and data-driven content that resonates with diverse and global audiences.My core competencies include paid social media advertising, copywriting and editing, creative direction, and project management. I also have a certification in data analytics from LinkedIn, which enables me to measure and optimize the performance of our social media channels and content. I am passionate about leveraging the power of social media to connect, inform, and inspire people who are interested in pursuing a career at BCG or learning more about the consulting industry.
Experience
Global Digital Marketing Analytics Senior Manager
Nov 2023 — Present · Boston, MA, US
Education
Universidad de Granada
Estudios Hispánicos
2009 — 2009
Fairfield University
Bachelor of Arts, English/Journalism, Spanish
2006 — 2010
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