Melissa Lacaille
Advertising Operations Professional
- Role
- Yield Manager, Advertising Inventory & Pricing at Nordstrom
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Melissa Lacaille
With over 20 years of experience in advertising operations, I have a proven track record…
Experience
Yield Manager, Advertising Inventory & Pricing
Jun 2025 — Present · Seattle, WA, US
Strategic data analyst specializing in inventory forecasting, pricing optimization, and demand analysis. I lead the development and oversight of tools and processes that drive operational planning and execution. My focus is on maximizing advertising revenue while protecting partner performance and enabling sustainable network growth.
Education
University of Washington
Bachelor of Science (BS), Communication and Media Studies
1996 — 2000
Skills
- Rich Media
- Behavioral Targeting
- Revenue Streams
- Mobile Marketing
- Doubleclick
- Web Analytics
- Ad Serving
- Mobile Advertising
- Digital Strategy
- Ad Networks
- Digital Media
- Online Advertising
- Advertising Operations
- Ad Exchanges
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