Melissa Klapuch
Web Producer @PandaDoc
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WORK HISTORY
Web Producer @PandaDoc
EDUCATION
Lone Star College
Associate’s Degree, Spanish
SKILLS
ABOUT MELISSA KLAPUCH
I optimize content and marketing operations so teams can move faster and campaigns can scale. Whether it\'s streamlining CMS workflows, accelerating campaign delivery, or building process improvement initiatives that eliminate bottlenecks, I focus on making systems work better.\': • % and saved $74K annually by replacing outdated CMS workflows with systems built for scale • : Cut bounce rates by 20% through better navigation architecture and breadcrumbs across 14 global sites • % through marketing operations improvements, removing bottlenecks, and training cross-functional teams on efficient content workflows • : From multi-layer page builds to content migrations and metadata optimization, I handle the details that make content shine**:** & : A/B Testing, Amplitude, Google Analytics, GTM, Optimizely : Contentful, Craft CMS, Drupal (learning), HubSpot, Makeswift, WordPress: Agile workflows, Asana, Confluence, cross-functional project management, Jira: Accessibility (WCAG), CRO, HTML/CSS, SEO & : SmartlingI love solving the operational challenges that help content teams do their best work. If there\'s a faster, smarter way to publish, I\'ll find it.
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