Melissa Kelly

About Melissa Kelly

CPG and Retail Professional with over 10 years of experience leading cross-functional teams, driving 30+ new client product implementations, and leading client adoption for users in data-driven SaaS solutions. Recently I\'ve been a key contributor on 3 new products that Circana has launched, Liquid Data Engage, Complete Beauty and B2B Solution Insights which are all incremental offerings clients can now leverage to drive their business.

Experience

1. Lead Product Expert (Director, Reporting Solutions Group)

   Circana

   Mar 2023 — Present

   Designed Team KPIs to track and analyze the effectiveness and efficiences of our product implementations, allowing my team of 6 to iterate and optimize our approach, which has led to a 50% reduction in the time it takes us to implement a new client product.• Partnered with senior stakeholders, who own the contract and sign off on the product implementations for their companies, to ensure alignment in approach at each step of the process for 30+ successful product implementations.• Collaborated cross functionally with product, data engineering and sales to address enablement gaps and created 10 additional engaging reports now leveraged in pitch decks which have contributed to 60+ client contract signatures.

Education

• The Ohio State University - The Max M. Fisher College of Business

  Bachelor of Business Administration (B.B.A.)

Skills

• Account Management
• Budgets
• Management
• Retail
• Apollo
• Forecasting
• Cold Calling
• Shopper Marketing
• Consumer Products
• New Business Development
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Merchandising
• Microsoft Word
• Strategic Planning
• Microsoft Office
• Sales
• Microsoft Excel
• Powerpoint
• Grocery
• Sales Management
• Sales Operations
• Customer Service