Melissa Keippel

About Melissa Keippel

Senior commercial and portfolio leader with a track record of driving profitable growth…

Experience

1. Senior Buyer Footwear & Apparel Portfolio Management, Vendor Partnerships & Revenue Growth

   Zappos

   Dec 2010 — Present · Las Vegas, NV, US

   I’m a Senior Footwear & Apparel Buyer with 10+ years of experience in sales leadership, marketing strategy, and business development, driving revenue growth and optimizing multi-million-dollar portfolios at Zappos.com. I manage a $250M+ portfolio across 100 brands, consistently exceeding quarterly sales targets by up to 120%.I’ve successfully led category launches, vendor negotiations, and portfolio optimization initiatives, generating $2M in additional growth through Amazon channels and improving exclusive product offerings by 20%. By leveraging market trend analysis, customer insights, and sales forecasting, I’ve increased sell-through rates by 30% and reduced excess inventory by 20%, ensuring high-performing SKUs reach the right customers at the right time.I thrive at the intersection of sales, marketing, and brand strategy, aligning solutions with client needs, mentoring teams on negotiation and forecasting, and driving measurable results across complex, multi-brand portfolios.I’m passionate about strategic growth, brand management, and cross-functional collaboration, using insights-driven decision-making to maximize revenue, market share, and long-term business success.