Melissa Kaylor
Vertical Marketing Leader at Meta
- Role
- Vertical Marketing Lead at Meta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melissa Kaylor
As a passionate marketing expert, I have had the privilege of setting the vision for Meta\'s marketing programs across entertainment and technology verticals. Also at Meta, I successfully led through an intense period of cultural transformation and co-piloted our first ever Metaverse Acceleration marketing program. Marketing strategies I have curated here at Meta have garnered hundreds of millions of dollars in revenue.My approach to leadership is centered around my values and strengths, which includes prioritizing wellness and relationships. Building strong relationships with collaborators, leaders, clients, and mentors has been a highlight of my career.Beyond work, I am a lifelong learner with a passion for studying hospitality, real estate, and architecture. I am also exploring the intersection of yoga, meditation, and spirituality.
Experience
Vertical Marketing Lead
Mar 2020 — Present · Cambridge, MA, US
Skills
- Marin Software
- Google Adwords
- Google Analytics
- Online Marketing
- SEO Audits
- Marin
- Sem
- Google Webmaster Tools
- Ppc
- Display Advertising
- Doubleclick
- Seomoz
- Ppc Bid Management
- Digital Marketing
- Strategy
- E-Commerce
- Copywriting
- Social Media Marketing
- Msn Adcenter
- SEO
- E-Commerce SEO
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