Melissa K.

About Melissa K.

Strategic and results-driven Business Systems & Operations leader with over 8 years of experience driving enterprise-wide digital transformation, operational excellence, cross-functional alignment, strategic roadmap and portfolio management, and business process changes. Experience with SaaS cloud-based platforms. Expert in Salesforce CRM, GTM systems strategy, and scalable integrations across Sales, Customer Experience, Marketing and Revenue Operations. Strategic and tactical interface for the purpose of aligning technology with business requirements with the goal of a successful solution delivery. Proven track record of leading high-performing teams, optimizing business processes, and delivering tools and systems that enable growth, improve efficiency, and maximize ROI. Recognized for blending technical and business expertise with strategic leadership to execute vision and deliver measurable impact.Core Competencies* Leadership & Strategy: Business Systems Strategy • GTM Process Optimization • Digital Transformation* Administrator in Enterprise Platforms: Salesforce • Salesloft • Gong • DocuSign CLM • Gainsight • Zendesk* Platform Implementations: Solution Discovery & Delivery • Process Engineering • QA & UAT* Systems Integration & Data Strategy: End-to-End Integrations • Data Flow Optimization • Governance * Program & Portfolio Management: Agile Delivery • BRD & Charter Standardization • Resource Planning • Forecasting* Stakeholder & Vendor Management: Contract Negotiation • ROI Optimization • Executive Alignment • Vendor Selection* Change Management & Enablement: User Adoption • Training Strategy • Cross-Functional Engagement

Experience

1. Associate Director, Business Systems

   Movable Ink

   Jan 2022 — Present · Raleigh, NC, US

   Led enterprise-wide initiatives to optimize business systems, integrate platforms, and streamline revenue operations• Built and scaled a high-performing Business Systems team while delivering automation, enablement, and operational visibility for Sales, Customer Experience, Marketing and Revenue Operations functions• Enterprise Systems Transformation – Led deprecation of Customer Experience platform, Gainsight, and designed a custom Salesforce app to manage and improve CX workflows and reporting. Drove the product roadmap, resulting in advanced dashboards, Tableau integrations, account planning tools, and activity tracking enhancements. • Scalable Tool Implementations – Directed successful end-to-end deployments of Salesloft, Gong (Engage), AskNicely, Slack Elevate, Conveyor, and UserGems; oversaw vendor selection, contract negotiation, implementation, POC, change management, and training and enablement to ensure seamless adoption and measurable ROIs• Cross-Platform Integrations – Spearheaded Salesforce integrations with core GTM tools, including Salesloft, LinkedIn Sales Navigator, DocuSign CLM, Gong, AskNicely, and Cognism. Established integration governance to ensure reliability, data quality, and scalability by working closely with Information Security team• Process Optimization – Designed and rolled out standardized Business Requirement Document (BRD) and project charters across Business Systems, Business Operations, and Revenue Operations, reducing project delivery times by 50%, improving stakeholder alignment, and driving project accountability• Leadership & Team Development – Built and led a high-performing team of system admins and analysts. Drove sprint planning, resource allocation, and project portfolio management in Salesforce to balance roadmap priorities and available capacity. • System Administration - Experience with Salesforce, Docusign CLM, Zendesk, Salesloft, Gong (Engage), Gainsight, Slack Elevate, LinkedIn Sales Navigator

Education

• Radford University

  Bachelor of Science, Design and Marketing

  2005 — 2009