Melissa Duncan
Dedicated Digital Marketing Leader | Driving Growth Through Strategic Leadership and Innovation
- Role
- Co-founder at Mckay Marketing Group
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Melissa Duncan
Digital marketing + growth leader with 15+ years building high-performing paid social and cross-channel strategies for brands across B2C and B2B.I specialize in:• Scaling performance through smart strategy + creative• Leading teams across insights, analytics, and execution• Building strong internal + external partnerships• Streamlining processes to make organizations faster + more effective• Mentoring teams and supporting career development• Pitching, presenting, and winning new businessIndustry experience across:Beverage • Cybersecurity • E-commerce • FinTech • Nonprofit • Healthcare • Sports + Entertainment • Tech • Software • Workplace ToolsPlatform expertise:Meta • LinkedIn • TikTok • Google/YouTube • Pinterest • Snapchat • Reddit • X/TwitterMy approach is simple: lead with clarity, operate with data, and create systems that help teams grow — together and sustainably.Always open to connecting with other marketers, founders, and teams focused on meaningful, scalable growth.
Experience
Co-founder
Jun 2024 — Present
Helping brands thrive with personalized, data-driven strategies that drive growth and deepen customer engagement.
Education
University of Tampa - John H. Sykes College of Business
Bachelor of Arts (B.A.), Business/Marketing
2005 — 2009
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