Melissa Jagodzinski

Director of Visual Merchandising @EssilorLuxottica

New York, NY, US

Directed the proper execution and delivery of key Visual Merchandising initiatives and the overall business strategy of over 1,010 Lenscrafters locations. Maintained strong interaction with the global and local marketing, operations, and merchandising teams. Leveraged key product investments, data, and sell through results to create presentation strategies throughout the fleet with focus on flagship, and new/remodeled locations. Managed graphic distribution of 4-10 initiatives monthly. Audited compliance of standards through virtual walkthroughs and/or photo validation for stores. Developed Visual Merchandising guidelines and standards; evolved documentation to focus critical elements related to business strategy. Streamlined execution and communication processes based on feedback for more effective workflow. Partnered with global teams on custom execution. Tailored global strategy to the local market. Managed monthly custom executions in 5 flagship location and 3-4 custom initiatives for the fleet team throughout the year. Developed props and fixtures for new brand introductions and bi-yearly product resets based on marketing strategy and business needs. Consistently worked with 5-10 vendors on custom execution, graphics management, and prop development. Partnered with cross functional partners to open 200 new, relocated, and remodeled locations.Managed department budget of $8 million for marketing and visual initiatives.

The Ohio State University College of Education and Human Ecology

Bachelor of Science - BS, Concentration: Fashion Merchandising Minors: Economics, Business