Melissa Jackson Parsey
Global Chief Strategy Officer @R/GA
- Role
- Global Chief Strategy Officer at R/GA
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Melissa Jackson Parsey
I’ve worked at the forefront of brand, innovation and experience design in the US, China and EMEA. My focus is growing purposeful, connected brands that add value to people’s lives and our planet, and building purpose-driven, collaborative teams that operate at the intersection of culture and technology. Career highlights include: enlisting a new generation of climate activists alongside VP Al Gore and the UN; defining the future of work with Microsoft; staking-out Chrome’s evolution; Under Armour’s next big play, and forging the first tourism brand for the USA, credited with $8.9BN incremental economic activity. I’ve led brand and innovation workshops with groups from Harvard Business School, Wharton, Columbia; have been recognized at every major creative and effectiveness competition, and published in the Journal of Brand Strategy. I started my working-life as a teacher at an inner-city school in North London and am committed to opening opportunities for all.
Experience
Global Chief Strategy Officer
Jun 2025 — Present · US
Education
Canterbury Christ Church University
Qualified Teacher Status (QTS)
2006 — 2007
Imperial Business School
Foundations of Leadership (Marketing, Finance, Strategy)
2006 — 2008
Durham University
Philosophy & Theology BA Hons, First Class
2003 — 2006
Skills
- Digital Media
- Direct Marketing
- Futures Thinking
- Marketing Communications
- Corporate Citizenship
- Advertising
- Creative Direction
- Email Marketing
- Innovation Consulting
- Digital Strategy
- Marketing
- Digital Marketing
- Relationship Marketing
- Marketing Research
- Copywriting
- Product Innovation
- Brand Awareness
- Customer Insight
- Market Research
- Strategic Communications
- Creative Strategy
- Social Innovation
- Corporate Branding
- Interactive Marketing
- Mobile Marketing
- Branding & Identity
- Media Planning
- Brand Management
- Content Strategy
- Interactive Advertising
- Marketing Strategy
- Consumer Behaviour
- Social Media Marketing
- Brand Development
- Segmentation
- Strategic Planning
- Brand Architecture
- Strategy
- Integrated Marketing
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