Melissa Roberson

About Melissa Roberson

Experienced Marketing Director with a demonstrated history of working in the financial services industry. Skilled in Brand Awareness and Engagement, Digital Media, Event Planning, Website Development, Social Media, Advertising, and Budgeting. Strong, strategic marketing professional with a double major in Marketing and Management from Eastern University.

Experience

1. Global Marketing and Digital Media Director

   Bridgeford Trust Company

   Aug 2021 — Present · Harrisburg, PA, US

   As Global Marketing and Digital Media Director for Bridgeford’s family of companies—Bridgeford Trust Company, Bridgeford Advisors, and Bridgeford Global—I lead strategic marketing efforts that drive growth, elevate brand awareness, and position Bridgeford as a thought leader across the U.S. and internationally.Since Bridgeford’s inception, I’ve played an integral role in shaping the brand and building its digital presence. I work closely with our leadership team to develop and execute multi-channel marketing strategies that highlight the power of modern trust law and Bridgeford’s unique position in the fiduciary space. My role spans creative direction and digital media, including content development, website strategy, advertising, event planning, social media, and educational initiatives.

Education

• Eastern University

  Bachelor's Degree, Marketing & Management

  2002 — 2006

Skills

• Budgets
• Management
• Accounting
• Microsoft Office
• Email Marketing
• Financial Reporting
• Marketing
• Marketing Strategy
• Financial Analysis
• Microsoft Word
• Strategic Planning
• Nonprofits
• Event Planning
• Social Media Marketing
• Market Research
• Microsoft Excel
• Powerpoint
• Quickbooks
• Marketing Communications