Melissa Hush

Marketing - Baking, Seasonals and New Businesses at Ghirardelli Chocolate Company

Role
Marketing - Baking and Seasonals Manager at Ghirardelli Chocolate Company
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Melissa Hush

Strong track record of exceeding sales and revenue targets- Highly successful at building strong teams to execute on both current and future objectives- Strategic thinker who can adjust tactics to align with evolving business climate- Driver who creates a positive work culture of autonomy and accountability to results- Strong communicator with a passion for customer interaction and presenting

Experience

  1. Marketing - Baking and Seasonals Manager

    Ghirardelli Chocolate Company

    Nov 2019 — Present · San Francisco, CA, US

    Oversee P&L and marketing responsibilities for $215MM+ portfolio (baking & seasonal confections). Lead total company innovation strategy and pipeline development across all Ghirardelli business units. Drive total company and Marketing function 1 and 3 year road map. Brand positioning refresh, from refining core brand proposition to application of strategy across product portfolio (products, look & feel) and integration with company purpose. Creative asset development & evaluation (TV + digital). Manage a team of 8 (3 direct, 5 skip level). Strong cross-functional collaboration across multiple initiatives and responsibilities (Sales, Operations, R&D, HR).

Education

  • University of Arizona

    Bachelor's degree, Accounting and Business/Management

    2003 — 2007

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Melissa Hush — Marketing - Baking and Seasonals Manager at Ghirardelli Chocolate Company in San Francisco, CA, US | Unifers