Melissa Hopper

Associate Director of Tour and Travel at VisitNorfolk

Role
Associate Director of Tour and Travel at VisitNorfolk
Location
Manassas, VA, US
LinkedIn followers
500 followers

About Melissa Hopper

Experienced and knowledgeable of all aspects of the leisure and group markets for over 20 years. Working with over 200 groups annually to secure group and leisure travel.Ability to meet and exceed annual sales goals and continually generate revenue.Experienced in sales, marketing & design, identifying target markets and developing strategies to communicate with clients as well as exploring ways of improving existing products and services to increase profitability.

Experience

  1. Associate Director of Tour and Travel

    VisitNorfolk

    Jan 2000 — Present · Norfolk, VA, US

    Responsible for leading development and implementation of short-term sales strategies and tactics with the objective of attracting visitors to Norfolk that have an interest or connection to leisure travel, including, motorcoach tours, international leisure travel, travel agents, online travel agents and military reunions. The generations of overnight stays in Norfolk is the top focus with day trips as an important secondary initiative. Target markets include leisure travel, travel agents, tour operators, Receptive Operators, international travel, military reunions and online travel agencies.

Education

  • Old Dominion University

    Bachelor of Business Administration - BBA

    1994 — 1999

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Melissa Hopper — Associate Director of Tour and Travel at VisitNorfolk in Manassas, VA, US | Unifers