Melissa Homan
Shopper Marketing Manager- National Accounts @Talking Rain Beverage Co®, makers of Sparkling Ice
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WORK HISTORY
Shopper Marketing Manager- National Accounts @Talking Rain Beverage Co®, makers of Sparkling Ice
Lead shopper marketing strategy and execution across key national accounts—including Walmart, Target, Sam’s Club, and Costco—owning retailer media platforms (e.g, Walmart Connect, Roundel, MAP), agency partnerships, and full budget management to drive omnichannel conversion and brand growth.
EDUCATION
Midwestern State University
Bachelor of Science (B.S.), Sport and Fitness Administration/Management
ABOUT MELISSA HOMAN
As a strategic marketing leader with 10 years of experience in shopper, field, and integrated marketing, I drive omnichannel programs that build brand equity, deepen shopper engagement, and deliver measurable sales impact. In my current role as National Shopper Marketing Manager, I lead retail strategy and activation across high-volume accounts including Walmart, Target, and Club accounts, translating insights into scalable programs that win at shelf and online.My expertise lies in turning data-driven insights into powerful retailer partnerships—leveraging in-store, digital, social, experiential, and media to influence the path to purchase. I’m known for cross-functional leadership, aligning brand, sales, and agency partners to bring bold, performance-driven campaigns to life.Let’s connect to explore how shopper marketing can unlock growth and strengthen your brand at retail.
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