Melissa Harty

About Melissa Harty

I am a creative leader with a passion for transformative design and elevating experiences. Over my 20-year journey with lifestyle-oriented brands, I\'ve honed my craft in delivering creative campaigns that exceed client expectations. Recognized for my expertise in spearheading comprehensive creative strategy, product development, and marketing campaigns, I\'ve had the privilege of shaping the narratives of global brands, including prestigious events like New York Fashion Week. My greatest strength lies in my ability to build and lead high-performing teams, essential in implementing global multichannel strategies and achieving business objectives. Throughout my career, I\'ve had the opportunity to be part of programs that have driven billions of impressions (yes, that’s quantifiable) for renowned brands like PayPal and Afterpay, solidifying my reputation as a strategic thinker and visionary. With a passion for purpose-driven design, I am committed to leveraging creativity as a catalyst for positive change, crafting experiences that inspire. And in the midst of it all, you might find me advocating for veggies, and switching into Italian to keep my kids on their toes.

Experience

1. Creative Director Wme Fashion

   Endeavor

   Sep 2017 — Present · New York, NY, US

   KEY ACHIEVEMENTS Designed comprehensive brand positioning, product development, creative strategy, events and campaigns for global brands. Led creative vision by presenting to executive leaders, clients, agencies, and cross-functional teams. Managed creative team of content producers, brand experts, video/motion creators, experiential designers, and a global freelance network. Relaunched the Fashion x Music brand featuring performances by Nas and Parris Goebel, driving product innovation at retail for PayPal and 17 designers, earning 4.1 billion global impressions. Solidified Lowe’s as the #1 brand at Fashion Week with over 1 billion press impressions and 16 million social impressions. Designed a 360° campaign, including UX/UI, social, event, and retail experience, featured in the New York Times’ Top 10 “Year in Pictures” and winner of Shorty Award. Spearheaded the redesign of the brand site, overseeing the UX visual language, developing wireframes and user flows, iterating through prototypes, and conducting user testing, resulting in a increase in total subscribers. Executed a high-impact NYC takeover campaign for Afterpay, featuring first-ever experiences, including a limited-edition NFT release and a white paper discussion presented by Congresswoman Maloney. Built Tennis + Fashion platform, featuring talent like Serena Williams, Maria Sharapova, and James Blake. Designed brand identity, custom content, and social promotion, garnering 519 million impressions.BRANDS New York Fashion Week | Australian Fashion Week | MADECLIENTSAfterpay | Amazon | PayPal | Visa | Mastercard | Marriott | BMW | Lexus | Pepsi | Etihad | Nespresso | Mailchip | Lowe\'s

Education

• Università degli Studi di Firenze

  Smith College’s Junior Year Abroad Program

• Smith College

  BA, Italian, Art