Melissa Hanna

Category & Consumer Insights

Role: Category Insights Manager at The Step2 Company
Location: Madison, WI, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

Experience

Category Insights Manager
The Step2 Company
May 2023 — Present

Education

University of Wisconsin-Madison
BBA, Marketing
2003 — 2007

Skills

Trade Marketing
Consumer Products
Management
Categorization
Pricing
Merchandising
Nielsen
Sales
Customer Insight
Forecasting
Brand Management
Cross-Functional Team Leadership
Ac Nielsen
Competitive Analysis
Marketing

Contact information

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Work email
•••••@step2.com
Personal email
•••••@•••••.com
Direct dial
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Current company

The Step2 Company

Manufacturing · 286 employees · Streetsboro, Ohio, United States

The Step2 Company, LLC (Step2), headquartered in Streetsboro, Ohio, is a leading U.S. manufacturer and distributor of durable toys and outdoor living products. We combine thoughtful design with in-house manufacturing expertise to create products that hold up to everyday use, stay looking great for generations, and naturally fit into everyday family life. Our portfolio includes category-defining favorites like our water tables and kids’ roller coasters, along with play kitchens, playhouses, and other backyard staples. We’ve also expanded our outdoor living lineup to include pool furniture, plus long-standing Step2 essentials like planters and mailboxes. As we grow into new categories, we stay focused on what Step2 is known for: durable, low-maintenance products that bring spaces to life and make more room for the moments that matter most. Step2 operates two major manufacturing plants in northern Ohio (Streetsboro and Perrysville) and distributes products through select retailers across the U.S., Canada, and more than 70 countries worldwide. Step2 is proud to be part of the North Coast 99, recognizing Step2 as one of the best workplaces for top talent in Northeast Ohio. In April 2017, Step2 received the Smart Culture Award from Smart Business.

step2.com

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Experience

Category Insights Manager

Education

University of Wisconsin-Madison

Skills

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