Melissa Gilreath

About Melissa Gilreath

I\'m an innovative and passionate leader with rich experience developing and executing marketing plans for consumer brands and utilizing leadership skills to formulate strategies, implement roadmaps, and direct teams.I have over 15 years of experience developing and implementing successful leading-edge marketing strategies to promote a company’s brand and products. I have proven expertise in increasing consumer engagement, boosting annual revenue, leading teams, and generating growth opportunities. I have strong business acumen with the ability to adapt and see the “big picture” in a variety of settings to drive organizational change and priority revenue streams. I am skilled in forging and maintaining robust rapport with cross-functional teams, customers and senior management.If you are interested in my profile, feel free to send me a private message here or send me an email.

Experience

1. Vice President, Marketing

   TruRoots Company

   Jul 2023 — Present · Dedham, MA, US

   Develop and execute marketing and branding strategies for portfolio of leading juice brands R.W. Knudsen Family and Santa Cruz Organic juices, as well as TruRoots Organic grains and legumes. Lead team of brand marketers to implement key growth-driving initiatives across consumer communication, portfolio management and new product launches. Work with Executive Leadership Team to set strategic corporate goals and initiatives.

Education

• Framingham State University

  BA, Communication Arts

  1997

Skills

• Product Marketing
• Social Media Marketing
• Integrated Marketing
• Product Development
• Public Relations
• Shopper Marketing
• Consumer Products
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Strategic Planning
• Marketing Management
• Market Research
• Customer Insight
• Marketing Communications