Melissa Fuller

Co-founder & Creative Director @Picture Project Clt Selfie Museum

Charlotte, NC, US

I lead the creative direction and experiential design at Picture Project CLT, a vibrant interactive selfie museum and event space I co-founded to merge art, photography, and community. From concept to execution, I design immersive photo sets, plan branded events, and create custom party experiences that drive both visibility and revenue. Creative VisionDesigned and installed over 30 unique photo opportunities, refreshing sets seasonally to encourage repeat visits and social media sharing.Developed themed event experiences (e.g. Shutter Sessions, Night at the Museum, B.A.P.S. Birthday Bash, Adult Prom) that boosted sales, traffic and community engagement. Event & Party ImpactHosted over 150 private events, children’s parties, and brand pop-ups in under 2 years.Averaged 3+ weekend bookings per month for parties and rentals, with a 20% rebooking or referral rate.Partnered with local vendors and entertainers to enhance our guest experience and diversify offerings. Growth & Brand VisibilityGrew Instagram following by 400% and increased user-generated content through visually consistent, interactive sets.Nominated and placed for “Best Things to Do in Charlotte” across 5 subcategories, including Art Gallery and Children’s Birthday Venue for two years in a row and counting.Launched influencer preview nights that doubled pre-launch ticket sales and built early buzz around new installations.

University of South Carolina

Bachelor of Arts

Capella University

Doctor's Degree

Stony Brook University

Master

Winthrop University

Master of Business Administration - MBA