Melissa Frohman

About Melissa Frohman

11+ years of data analytics, data science & data engineering experience, currently concentrating on Marketing Science.

Experience

1. Senior Manager, Premium Insights

   Linkedin

   Aug 2024 — Present · Sunnyvale, CA, US

   Lead analytics for Premium Marketing, operationalizing performance measurement, surfacing actionable insights, and optimizing campaigns to drive incremental bookings and conversions; delivered $82M+ annual revenue impact- Drive development and adoption of multi-touch attribution framework to replace last-click, through dashboard development and change management among key stakeholders- Drive credibility of Premium by delivering marketing claims in partnership with Data Science to identify datasets, define methodology, and ensure accuracy; implemented across acquisition and lifecycle messaging, resulting in $7.9M in Premium acquisition revenue so far- Led analysis of business performance metrics for the launch of Premium All-in-One, with key results published in Entrepreneur and TechRadar (links below)- Use SQL on a daily basis to develop logic for stakeholder requests and ad‑hoc analyses, producing accurate, reusable outputs- Contribute to a cross‑functional AI initiative to build a conversational analytics assistant for marketing, leading evaluation of automated trend detection, shaping prompt strategy, and coordinating data integrations to streamline decision‑making- Oversee contractor on dashboard development via weekly planning, prioritization, clear requirements, and QA to deliver accurate results

Education

• University of Michigan

  B.S., Informatics

Skills

• Eclipse
• R
• Php
• Alll
• Kompozer
• Ssh Client
• Monarch Pro
• Python
• Acl 9
• Social Media
• Sas
• Oracle Sql Developer
• Jmp
• Html 5
• Blueprint
• Mac Os X
• Sas Information Map Studio
• C++
• Microsoft Office
• Css
• Java
• Sas Enterprise Guide
• Sql
• Data Analysis
• Six Sigma
• Salesforce.com
• Microsoft Excel
• Microsoft Powerpoint
• Sharepoint
• Sas Web Report Studio