Melissa Melissa Terrel Ferraro

About Melissa Melissa Terrel Ferraro

I’m an Account Executive and outside sales professional with 10+ years of experience growing territories, managing key accounts, and driving revenue in B2B, construction, and industrial markets. I’ve led top‑producing territories, managed hundreds of accounts, and built long‑term customer relationships through consultative field selling.I’ve also built and sold my own business, scaling annual revenue from $100K to $1.3M by focusing on smart prospecting, strong vendor partnerships, and execution. I excel in opening new accounts, expanding existing ones, and negotiating deals that deliver measurable outcomes.My approach is direct and effective: show up, listen, educate, and deliver. I’m proactive, organized, and collaborative with operations and inside sales to ensure customers see results.

Experience

1. Outside Sales Representative (Account Executive)

   Heyden Supply

   Jan 2025 — Present · Charlotte, NC, US

   Account Executive responsible for outside sales, territory growth, new business development, and account retention within the construction market. Manage the full sales cycle from prospecting through close while serving as a trusted resource to contractors and project teams.Grow territory revenue through jobsite visits, cold outreach, and relationship-driven prospecting, qualifying opportunities before advancing them.Build long-term partnerships with general contractors, subcontractors, and project managers.Manage pipeline activity, prioritize opportunities, and expand existing accounts.Collaborate cross-functionally with inside sales, operations, and vendors to ensure execution and customer satisfaction.Conduct discovery conversations to assess contractor needs, project scope, timelines, and decision criteria before advancing opportunities.Qualify prospects through structured questioning to determine fit, readiness, and priority within the sales pipeline.

Education

• St. Bonaventure University

  Bachelor of Science (B.S.), Elementary Education and Teaching

  2002 — 2006

• St. Bonaventure University

  Master of Education (M.Ed.), Literacy

  2006 — 2007