Melissa Fejes

Experience

1. Associate Director

   EY

   Jul 2013 — Present

   Marketing, Communications and Event leader for the EY Forensic & Integrity Services practice covering North America, Central America and South America Regions.• Developed a $2.2 million dollar strategic marketing budget and manage tactical plan from FY14 through FY17 which contributed to 20 percent overall practice growth each year• Collaborate with senior partner practice leaders to develop strategic and tactical marketing plans aligned to practice objectives• Serve as Americas EY Forensics Director of Events & Sponsorships; oversee 100+ EY Forensics sponsorships and EY events • Directed 9 successful EY proprietary events from formulating creative concept and content strategy to post-event analysis• Direct sponsorships and brand presence at large-scale, national financial services and life sciences industry conferences • Lead and manage EY Forensics US webcasts, advertising, brand initiatives, communications, digital, videos, email and social media campaigns that drive practice objectives, growth and brand awareness• Utilize data analytics and metrics to determine ROI and decision making for future investments and planning• Instituted 2 newsletter communication platforms which improved practice awareness, organization, and collaboration• Partner and lead creative teams, third parties, sales, digital and PR teams to amplify impact of campaigns and business development efforts• Automated marketing processes, developed an operational and marketing guidance procedural manual that resulted in more effective, compliant and expeditious go-to market campaigns • Oversee, evaluate and negotiate all vendor contracts, spend, benefits and relationships

Education

• Cleveland State University

  MBA, International Marketing

  2006 — 2007

• Kent State University

  BA, Marketing

  2000 — 2003