Melissa Elkins
Tourism Research | Marketing Strategy | Competitive Research | Project Management | Private & Public Industry
- Role
- Director of Research & Information Systems at Experience Olympia & Beyond
- Location
- Olympia, WA, US
- LinkedIn followers
- 500 followers
About Melissa Elkins
Travel and tourism industry professional with over two decades of experience working in…
Experience
Director of Research & Information Systems
Oct 2021 — Present · Olympia, WA, US
Support Thurston County’s Destination Master Plan initiatives through research and maximum utility of information systems. Research practices include management of all research tools and vendor accounts. Conduct the annual sentiment survey, track/analyze data used the develop organization reports (Annual Report, Annual Business & Marketing Plan, Monthly Scorecard, and Partner Market Summaries). Management of information systems such as our CRM database and workflow management tools to develop proficiencies and best practices to enhance the overall productivity of the organization.
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