Melissa Dykema
VP of Strategic Growth @His Sign
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WORK HISTORY
VP of Strategic Growth @His Sign
Aberdeen, SD, US
As Vice President of Strategic Growth, I lead the development and execution of enterprise-wide growth strategy to expand access to high-quality interpretive services for the Deaf and Hard of Hearing community. I am responsible for defining and operationalizing the organization’s long-term vision, mission, and core values, ensuring strategic alignment across leadership and functional teams. I oversee the creation of a multi-year strategic plan focused on sustainable expansion, market differentiation, and measurable impact.Key areas of focus include:• Designing and implementing a comprehensive strategic growth roadmap.• Leading audience identification and customer behavioral segmentation to refine targeting and positioning.• Identifying high-impact market opportunities across healthcare, education, government, and corporate sectors.• Strengthening brand clarity and value proposition within the accessibility services landscape.• Establishing performance metrics and accountability structures to drive scalable growth.• Building strategic partnerships that extend reach and deepen community impact.
EDUCATION
University of St. Thomas
Mini Master
Minnesota State University, Moorhead
Bachelor of Science (BS)
University of Oxford
Exchange Program
ABOUT MELISSA DYKEMA
Dynamic and results-driven Vice President of Marketing and Communications with deep experience driving strategic growth, brand transformation, and digital innovation across global and national organizations. Proven success developing and executing integrated marketing strategies that increase brand awareness, customer acquisition, and revenue growth. Skilled in aligning go-to-market initiatives with corporate objectives, optimizing cross-functional collaboration, and building high-performing teams. A passionate leader who translates market intelligence and customer insights into actionable plans that differentiate brands and deliver measurable impact. Core Values: LEAD with clarity. GROW with purpose. SERVE with impact.
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