Melissa Diaz-di Fecchio
- Role
- Ads Measurement Lead, Cpg at Pinterest
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Melissa Diaz-di Fecchio
I\'m interested in understanding how we interact with media and technology to learn new…
Experience
Ads Measurement Lead, Cpg
Mar 2021 — Present
At Pinterest, I conduct in-depth standard and custom research studies for our CPG partners that analyze advertising effectiveness via a combination of internal and external measurement tools (e.g. brand lift, conversion lift, sales lift, foot traffic, MTA). I work closely with our product and sales organizations to deliver measurement-based recommendations to scale our partnerships with advertisers on the platform.
Skills
- Html
- Stata
- Teamwork
- Data Entry
- Data Analysis
- Research
- Market Research
- Leadership
- Event Planning
- Fundraising
- Public Speaking
- Customer Service
- Spss
- Syndicated Research
- Microsoft Office
- Digital Marketing
- Social Networking
- Marketing
- Custom Research
- Ad Effectiveness
- Microsoft Excel
- Media Analytics
- Sql
- Social Media
- English
- Photoshop
- Powerpoint
- Microsoft Word
- Time Management
- Social Media Marketing
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