Melissa Desgrosseilliers

Role: VP of Sales and Business Development at Wicked Reports
Location: Marblehead, MA, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

Experience

VP of Sales and Business Development
Wicked Reports
Nov 2021 — Present

Education

Central Michigan University
Bachelor of Science
2000 — 2002
Michigan State University
Bachelor of Science (B.S.)
1998 — 2000

Skills

Digital Strategy
Interactive Marketing
Social Media
Digital Marketing
Cardiology
Medical Devices
Healthcare
Email Marketing
Marketing Strategy
Business Development
Integrated Marketing
Mobile Marketing
Social Media Marketing
Diabetes

Contact information

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•••••@wickedreports.com
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Current company

Wicked Reports

Software Development · 20 employees · Founded 2015 · Marblehead, Massachusetts, United States

Most marketing attribution tools tell you which clicks converted. Wicked Reports tells you where your new customers actually came from. Built for ecommerce and subscription brands that are serious about scaling, Wicked Reports connects your ad spend to real new customer acquisition — across Meta, Google, email, and every channel in between. No more optimizing campaigns toward existing customers. No more trusting platforms that grade their own homework. What we solve: Inflated ROAS caused by retargeting existing customers Wasted ad spend on audiences that will never convert to new buyers Blind spots in multi-touch attribution across channels The gap between platform-reported results and actual revenue What you get: True new customer acquisition costs (nCAC) Accurate multi-channel attribution tied to lifetime value Customer journey visibility from first click to repeat purchase Data you can trust to make scaling decisions Wicked Reports was founded in 2015 by Scott Desgrosseilliers, who spent years building data infrastructure at Motorola before turning his attention to the attribution problem that was costing ecommerce brands millions in misdirected ad spend. Trusted by ecommerce and subscription brands worldwide. See real customer results: wickedreports.com/case-studies

wickedreports.com

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Experience

VP of Sales and Business Development

Education

Central Michigan University

Michigan State University

Skills

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