Melissa Depies

About Melissa Depies

I’m a results-driven professional with over a decade of experience in retail media, marketing strategy, and customer experience. Throughout my career, I’ve helped brands grow by designing and executing high-impact, data-driven campaigns that not only drive sales but also strengthen long-term customer relationships.In my current role with Kohl’s Media Network, I manage a portfolio of 30+ brand partners, creating omnichannel advertising solutions across search, display, and category marketing. My background in buying and category marketing gives me a unique perspective—I understand how media strategy connects directly to customer behavior, product relevance, and business growth.What excites me most is bridging the gap between brand goals and customer needs. Whether that’s optimizing media performance, improving cross-functional collaboration, or enhancing the customer journey, I bring a mix of strategic thinking, analytical insight, and relationship-building to every project.I’m passionate about delivering measurable results, fostering strong partnerships, and helping businesses innovate at the intersection of retail media and customer experience.

Experience

1. Account Executive

   Nordstrom

   Feb 2026 — Present

   Drive revenue by developing and executing strategic media sales plans that align brand objectives with the full capabilities of the Nordstrom Media Network. Manage a portfolio of brand partners across Nordstrom and Nordstrom Rack, supporting their media investments with thoughtful, insight driven recommendations that deliver measurable results.Build and maintain strong, trusted relationships with brand partners, serving as a strategic advisor and primary point of contact for media planning and investment. Develop and present customized media plans that align partner goals with network offerings, ensuring campaigns are both performance focused and brand building.Collaborate closely with Account Management and cross functional teams to ensure seamless campaign execution, accurate reporting, and continuous optimization. Monitor pacing and performance, proactively identifying opportunities to maximize impact and drive incremental revenue.Maintain accurate pipeline management and sales documentation within Salesforce while partnering internally to align media strategies with merchandising and marketing priorities. Continuously educate partners on the value proposition and evolving capabilities of the Nordstrom Media Network to support long term growth and partnership success.

Education

• University of Wisconsin-La Crosse

  Bachelor's degree, Communication and Media Studies

  2007 — 2011