Melissa Cullens
Insights, Strategy and Design for Meaningful Experiences
- Role
- Founder & CEO at Charette
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Melissa Cullens
Innovator | Interbrand: Brand to Watch, Ellevest | Innovation By Design Awards, EllevestI have 20 years of experience turning behavior, emotion and mindset into innovative experiences that reach product/market fit. Nine of those years I have been building and leading teams.My work at Ellevest transformed the financial industry for women — bringing more of us together to confidently talk about money and start building wealth.I led the reinvention of Vogue.com and the digital experience of SiriusXM, designed events for IBM and some of the first online iterations of American Express.I\'m skilled in team leadership, behavioral research, experience design, product strategy and brand vision. I\'ve got a sense for what makes people tick and use those insights to reimagine what a business can become.
Experience
Founder & CEO
Jul 2020 — Present · New York, NY, US
Education
Furman University
2004 Bachelors, Art; Business Administration
2000 — 2004
Miami Ad School Atlanta @ Portfolio Center
Master's Certificate, Graphic Design
2008 — 2010
Skills
- Adobe Creative Suite
- Web Design
- Visual Communication
- End User Research
- Visual Design
- Branding
- Packaging
- User Experience
- Art Direction
- User Interface Design
- Integrated Marketing
- Creative Strategy
- Interaction Design
- Product Design
- Design Strategy
- Drawing
- User-Centered Design
- Concept Development
- Graphics
- Page Layout
- User Research
- Logo Design
- Poster Design
- Wireframing
- Graphic Design
- Illustrator
- Branding & Identity
- Information Architecture
- User Experience Design
- Typography
- Indesign
- Experience Design
- Corporate Identity
- Illustration
- Systems Thinking
- Creative Direction
- Design Thinking
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