Melissa Croll
VP Strategic Marketing and Branded Entertainment at Allied Global Marketing
- Role
- Vice President, Partnerships at Allied Global Marketing
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Melissa Croll
An executive level professional with over 20 years’ experience in the entertainment…
Experience
Vice President, Partnerships
Nov 2012 — Present · Hollywood, CA, US
Oversee national accounts with leading entertainment companies and consumer brands, delivering high-profile partnerships and alliances with maximum value, impressions and revenue.Past and current clients include: Lionsqate, Sony Pictures, Mattel Franchise Development, Summit Entertainment, and Warner Bros. Home Entertainment. Secure high-profile national and global promotional partnerships, as well as strategic bigger-picture relationships.Develop, manage and foster partner relationships on behalf of clients.Strong connections with senior-level executives at major global corporations, with an extensive contact list of 5K consumer brand and entertainment industry leaders.New business development.Negotiate multi-million dollar partnerships with Fortune 500 companies across a broad range of product categories and global brands resulting in an estimated $350MM in media support.
Education
University of Denver
Bachelor's Degree
1992 — 1994
Skills
- Product Placement
- Licensing
- Entertainment
- Digital Media
- Social Media
- Advertising
- Business Development
- Digital Marketing
- Marketing Strategy
- Digital Strategy
- Publicity
- Social Media Marketing
- Marketing
- Strategic Partnerships
- Sponsorship
- Brand Development
- Integrated Marketing
- New Media
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