Melissa Cooley

About Melissa Cooley

Personal Value Proposition: Results-driven, solution-oriented thriver with 15 years…

Experience

1. Account Executive

   Triangle Media Partners

   Dec 2024 — Present · Durham, NC, US

   I help businesses/organizations achieve their marketing objectives via cost-effective, ROI-driven integrated/digital marketing strategies.* Establish relationships to sell advertising and marketing services.* Engage in networking opportunities in primarily the Wake County market and the rest of the Triangle in wedding-specific events and The Triangle Weekender events to represent our brands.* Discover revenue streams by prospecting, cold calls and by being active in both corporate and event communities.* Service and renew current active customers.* Collaborate with sales team, manager and publishers to increase revenue ideas to meet goals.* Work closely with creative and marketing team to ensure client\'s marketing plan is successful.* Engage in digital training with Triangle Digital Partners to sell digital services to your clients.* Deliver monthly or quarterly reporting for digital clients.* Actively use CRM system to manage customer communication, contracts and proposals.* Capture and post social media content from important events or from your clients.* Select and communicate with client-vendors for styled shoots (Heart of NC Weddings hires a stylist for the shoot, but you must select vendors, provide initial communication and be onsite).Triangle Media Partners inspires people to live their best lives by connecting and informing lifestyle decisions through the largest curated audience in the Triangle. We are an independently owned print, digital, custom publishing and event company. Triangle Digital Partners is our agency that provides digital marketing services. We publish Durham Magazine, Chapel Hill Magazine, Chatham Magazine, The Triangle Weekender, Heart of NC Weddings, Annual Relocation Guides and numerous custom publishing titles including the DPAC Broadway Series Program. Additionally, we stage our annual “Best of” events in three counties and Women of Achievement events, as well as wine and food events.

Education

• Iona University

  Bachelor of Business Administrstion (B.B.A.), Marketing

  1995 — 2000

• Newark High School

  NYS Regents Diploma, Math, Science, English, German

  1991 — 1995

Skills

• Digital Marketing
• Public Relations
• Sales
• Online Advertising
• Strategy
• Advertising
• Integrated Marketing
• Marketing Communications
• Social Media Marketing
• Marketing
• Strategic Planning
• Marketing Strategy
• New Business Development
• Social Media
• Social Networking