Melissa Conn
Marketing Strategy Leader | Healthcare & Hospitality | Demand Generation, SEO, Google Ads, CRM Optimization | From Lead to Pipeline to Revenue
- Role
- Strategy, Demand Generation & Data-driven Marketing VP at Icore Marketing
- Location
- Winter Haven, FL, US
- LinkedIn followers
- 500 followers
About Melissa Conn
Revenue is my north star and revenue doesn’t happen by accident. I build revenue engines,…
Experience
Strategy, Demand Generation & Data-driven Marketing VP
Feb 2017 — Present · FL, US
In my current role at iCore Marketing, I lead strategic marketing engagements across healthcare, hospitality, and SaaS sectors. I direct full-funnel demand generation, campaign performance, and growth strategy for B2C and B2B clients. I specialize in optimizing acquisition strategies, building dynamic dashboards, and reducing CAC through data-driven performance marketing.Key Achievements: Increased patient signups by 271% for a multi-state healthcare group while reducing CPA by 55%. Developed scalable Google Ads campaigns driving 400% year-over-year lead growth. Created automated dashboards integrating lead, sales, and patient data for real-time optimization. Executed an international SEO campaign for a bioscience company. Generated $84K in ticket sales and boosted social followers by 40% through targeted entertainment campaigns.Key Areas of Expertise: Developing and executing social media and content distribution strategies. Implementing and managing SEM (Search Engine Marketing) strategy and campaigns. Applying advanced SEO (Search Engine Optimization) techniques. Designing and optimizing email marketing campaigns and website UX/UI experiences. Creating custom reporting methods and integrating data for actionable insights.
Education
Warner University
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
2009 — 2012
Warner University
Master of Business Administration (M.B.A.), Non-Profit/Public/Organizational Management
2012 — 2014
Polk State College
Fine/Studio Arts, General
2007 — 2009
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