Melissa Clark
- Role
- Head Consumer Marketing, Cosentyx at Novartis
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Melissa Clark
Cutting edge brand management and marketing executive with over 20 years of experience…
Experience
Head Consumer Marketing, Cosentyx
Mar 2017 — Present
Responsible for Consumer Marketing across all indications for Cosentyx. Leading overarching consumer portfolio strategy leveraging my passion for patients to increase brand awareness and recognition, align resources and media mix allocation, and strengthen the consumer multi-channel ecosystem to maximize sales and profitability.
Skills
- Digital Media
- Multi-Channel Marketing
- Market Analysis
- Product Launch
- Business Strategy
- Competitive Analysis
- Digital Marketing
- Brand Management
- Marketing Communications
- Strategic Partnerships
- Relationship Marketing
- Direct Marketing
- Market Research
- Marketing Strategy
- Product Marketing
- Digital Strategy
- Advertising
- Analytics
- Marketing Research
- Social Media
- Marketing Management
- Cross-Functional Team Leadership
- Strategic Planning
- Product Management
- Pharmaceutical Industry
- Segmentation
- Global Marketing
- Marketing
- Integrated Marketing
- Strategy
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