Melissa Castro
Art Director, Photographer, Designer, Social Media Creator & Content Creator
- Role
- Digital Content Designer at Stila Cosmetics
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melissa Castro
A storyteller at heart, I bring brands to life through design, photography, and digital…
Experience
Digital Content Designer
Oct 2023 — Present · NY, US
Design and produce a wide range of marketing materials that promote, support and build the brand- Lead social media campaign photography for product, social, and marketing, managing production, budgeting, scheduling, prop sourcing, and direction. Serve as the primary photographer, handling execution, editing, and retouching to ensure high-quality visuals. Also covered NYFW backstage for Stila, with images featured in press and media publications- Create digital assets (static, video, and html) for a range of platforms- Work cross-functionally with digital, social and product teams to ideate, execute and optimizebest-in-class creative- Develop effective, on-brand creative assets that are digital/mobile first that align with theconsumer journey- Own creation of static, animations, videos, etc for creative needs as required- Collaborate with creative, production, retouching, video editors, merchandising, freelancecontractors, and outside vendors throughout process on projects- Provide guidance on technicalities in relation to aesthetic for campaigns, projects, andpromotional events- Participate in design discussions and give feedback during planning and strategy meetings- Research industry trends to present ideas and concepts for timely digital innovation.
Education
Savannah College of Art and Design
Bachelor of Fine Arts - BFA
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