Melissa Carrion
General Management & Innovation | Digital Commerce Strategy & Growth | Integrated Marketing
- Role
- Marketing Director, Suavitel & Fleecy at Colgate-Palmolive
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Melissa Carrion
My experience:CPG Marketing: Colgate, Tom\'s of Maine, hello toothpaste, SuavitelComms, PR & Influencer: Coca-Cola, Heineken, United Airlines, Nestle, Nissan, Hyatt, Newell RubbermaidWho I am- Passionate Brand builder and eCommerce leader, with proven success in driving growth and innovation- Relentlessly curious, with an ability to turn bold ideas into actionable results- Creative problem solver, who thrives in a high-impact and fast-paced environment- Collaborator, who authentically builds relationships & maintains trust at all levels- High energy & optimistic, with an innate ability to inspire large cross-functional teamsWhat I\'m passionate about- Fostering diversity & inclusion, believing that by embracing our individual viewpoints we fuel our collective success- Nurturing talent by instilling a culture of ambition & authenticityAreas of expertise- Digital commerce marketing strategy- Integrated marketing: media strategy, comms planning & creative development- Brand management: P&L management, sales & demand forecasts, new items readiness- Innovation strategy: design thinking, whitespacing, consumer interviews, concept writing and sell-in- Data & Analytics: category & competitive trends, sales KPIs, ROI analysis- Change management- Multicultural marketing
Experience
Marketing Director, Suavitel & Fleecy
May 2025 — Present · NY, US
Education
Harvard Business School Online
Certificate, Disruptive Strategy
Penn State University
Bachelor of Arts, Advertising & Public Relations and Bachelor of Arts, Political Science
Skills
- Press Releases
- Digital Media
- Event Planning
- Public Relations
- Media Relations
- Hispanic Marketing
- Advertising
- Event Management
- Crisis Communications
- Social Media
- Integrated Marketing
- Marketing Communications
- Marketing
- Bilingual-Spanish
- Brand Management
- Digital Marketing
- Account Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.