Melissa Can
Growth Marketing Manager @ amp
- Role
- Growth Marketing Manager at Amp
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Melissa Can
2 years of experience managing performance marketing campaigns for DTC E-Commerce brands across Meta, Google, TikTok, and Pinterest, with a focus on fashion, beauty, and lifestyle. At Mason Interactive, I’ve led strategies for DTC clients, managing over $5M in annual ad budgets and driving full-funnel performance from new customer acquisition to retention. I specialize in building data-driven media plans that improve conversion rates and ROAS. My approach combines creative testing, audience segmentation, and strategic budget allocation. I’ve developed product launch strategies, BFCM campaigns, and evergreen growth frameworks for brands like Alexis Bittar and Marimekko. Partner with analytics, creative, and client teams to optimize campaign performance and align execution with business goals. With a background in marketing and data science from NYU Stern, I bring both technical fluency and a creative mindset to the work focused on driving efficient, sustainable growth. Technical Skills: Meta Ads Manager, Google Ads and Google Editor, TikTok Ads Manager, Pinterest Ads Manager, Google Analytics; Revenue modelling and projections Outside of work, I\'m into cross-stitching, training for fitness races, reading, and hiking! Let\'s connect: m•••••@stern.nyu.edu
Experience
Growth Marketing Manager
Jun 2025 — Present · New York, NY, US
Education
Первый Экстернат
High School Diploma
NYU Stern School of Business
BS in Business Administration, Data Science and Marketing
2019 — 2023
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