Melissa Calloway

Building relationships and driving engagement!

Role
Digital Advertising Manager at The State Journal-Register
Location
Virden, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Melissa Calloway

Driving awareness, engagement, adoption and building relationships throughout the Central and Southern Illinois markets regarding energy efficiency measures. Building distributor knowledge and driving incentives in our markets to lower energy usage and savings for the utility customer. Onboarding new distributors and actively being engaged with current distributors and engaging their contractors in person and virtually with trainings. The key is driving adoption of energy efficiency measures leads to having an exceptional year.Growing opportunities with memberships with associations throughout our region to engage our customers whether it is a distributor, contractor, residential or commercial owner.

Experience

  1. Digital Advertising Manager

    The State Journal-Register

    Jun 1999 — Present

    The digital sales manager for the Illinois Press Association is responsible for overseeing all digital aspects for the IPA, Advanced Media Placement, our newspaper members and our clients. The Advance Media Placement Team for the Illinois Press Association is a digital and print agency focused on measurable client results. Our philosophy is to use our strengths and footprint to create efficiency\'s and utilize our strong local brands and teams to ensure industry leading service and market knowledge. We have the ability to place ads in any of our 500 member newspapers in Illinois and throughout other states. You will receive one rep to assist, one invoice for all newspaper advertising and all tear sheets coming out of one office. The Advanced Media Placement Team offers other media services which include Media Monitoring Services in the state of Illinois and nationally. IPA also offers PR Media services. I have included the link for your review. http://prmediarelease.com/illinois. If you would like to more please feel free to reach out to me at m••••••••@illinoispress.org or 21••••••00, ext.

Education

  • Capital Area Career Center

    Certificate in Legal Secretary, Administrative and clerical

    1992 — 1994

  • Divernon High School

    High School Diploma

    1990 — 1994

  • Market Motive Training

    Certificate of Completion, Market Motive Practitioner Training Course

    2014 — 2014

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Melissa Calloway — Digital Advertising Manager at The State Journal-Register in Virden, IL, US | Unifers