Melissa Butler

About Melissa Butler

With more than 14 years (eight in NYC) of experience working in public relations and marketing communications across various sectors, I\'m passionate about doing meaningful work for clients and for my own teams, serving as a champion behind big ideas, empowering and encouraging outside-the-box thinking, and nurturing a trustworthy and collaborative environment. I am a dynamic communications leader and a self-motivated individual who is enthusiastic about continuing to learn, grow and innovate. I have vast experience across brand reputation work, driving strategy for consumer-focused communications programs, product comms, and corporate communications particularly in crisis, reputation management and executive positioning. I\'m inspired to build for the future and have a profound understanding of the fast-changing media landscape in the U.S. with years of experience on integrated, global, high-revenue account teams.My specialty is creating impactful comms programs and brand narratives that push the needle across global brand and consumer account teams, while being an expert problem-solver, by leveraging my breadth of experience and strategic perspectives in an innovative, responsive, goal-oriented manner. I lead teams who are inspired to do the best work possible, based on my leadership, clear communications and ability to connect on a personal level to deliver results and sell in new ideas. I thrive on creating deep relationships with people, including my team members, partners and clients, and am incredibly passionate about serving as a mentor, leader and trusted confidant. Communications as a profession is changing and I look forward to being a part of that change, exploring new ways of breaking the norms and advancing high-impact work with the people around me. Let\'s connect!

Experience

1. Vice President, Consumer Brand

   Burson

   Jun 2024 — Present · Orange County, CA, US

   I am a Consumer and Brand Strategist at the forefront of WPP\'s Open X model, developing and executing integrated marketing communications strategies for Verizon, The Coca-Cola Company and Mazda. I am able to leverage this next-generation agency model to access a globally connected ecosystem of talent, resources and technology, developing data-informed, earned-first integrated strategies that anticipate evolving consumer needs and drive business impact on a global scale. I am driven by the challenge of creating innovative marketing communications solutions that deliver measurable results and drive business growth.

Education

• San Diego State University

  Bachelor's Degree;, Journalism; an emphasis in Public Relations; Minor Business Marketing

  2007 — 2011