Melissa Buscher

About Melissa Buscher

As a transformational executive leading global marketing and communications functions…

Experience

1. Vice President, Chief Communications & Marketing Officer

   SPX FLOW, now ITT Flow Technologies

   Mar 2020 — Present

   I am honored to serve on the executive leadership team, first in a public setting and now in a PE setting, building and managing a global team of 20 members and contractors while overseeing a multimillion-dollar budget. My role centers on spearheading all marketing and communication efforts to boost brand reputation and stimulate revenue growth. In addition, I play an integral role in mergers, acquisitions, and divestitures, with a special focus on branding integration and communications. KEY CONTRIBUTIONS: Boosted sales by 13% YoY in one year and increased marketing-generated leads by 19% YoY, with nearly 17K leads in 2022. Increased website visits to 1M+(716K users) in 2022, growing social traffic by 152% YOY. Achieved 93% email open rate, outperforming the average by 26%, and drove a 68% surge in intranet site traffic, fostering a positive company culture shift. Saved $1.3M by implementing cost reductions and focusing on revenue-generating activities. Restructured team and introduced new tools, modernizing operations and incorporating digital and AI for growth. Launched “Solution City,” increasing employee engagement and fostering the adoption of “Solution Makers” identity internally and externally. Enhanced stakeholder and customer education via the “Solutions Around You” program. Directed communications during the divestiture, sale, and transition to private equity ownership. Oversaw multiple other acquisitions, managing onboarding, branding integration, and divestiture events messaging.